New online career coaching program provides a competitive edge in the job market

Career Advancement Systems (CAS), a Cambridge, MA-based provider of technology solutions for the career services market, today announced the availability of ImageBuilder, an innovative new career coaching program available online at www.imagebuilderpro.com.

A vital tool for job seekers and job changers at every stage of their careers, ImageBuilder features in-depth strategy tips, examples, exercises and writing guides to help individuals package and market themselves for success. ImageBuilder combines a practical, step-by-step ìtutorialî with technology innovations, like the ability to automatically generate professional-looking resumes and personal web sites, making it the first online program to offer such a comprehensive array of career services.

ìThereís no question in my mind that ImageBuilder helped me secure my current assignment running a marketing program for a national foundation,î said Suzzette Turnbull. ìWith ImageBuilder I was able to revamp my resume to present my experience in a much more compelling way. ImageBuilder also helped me articulate my objective, personal value proposition and core competencies so that I was much more confident and effective in the interview process. And the website I put together with ImageBuilder has turned out to be a great personal marketing tool.î

ìThereís no other site on the web that combines all of ImageBuilderís features in one place,î said Doug Langenberg, president of Career Advancement Systems. ìThe content built into ImageBuilder is based on a long history of successful one-on-one career consulting to CEOs and other senior executives. With ImageBuilder, professionals at every stage of their career can now market themselves just as effectively as top executives.î

The most comprehensive program of its kind, ImageBuilder features three exciting tools:

IBTutorô includes examples, exercises, and writing guides to create an entire portfolio of personal marketing materials, including a value proposition, objective, status statement, core competencies, personal bio, and cover letters. IBTutor also includes a wealth of information on such topics as the use of on-line and other recruiting channels, management of the job search, interviewing skills, and salary negotiation.

IBResToolô is a proprietary software application providing extensive information, tips, and examples to create a powerful resume. IBResTool offers a ìreal timeî visual presentation of the resume as content is created, and automatically formats the final resume.

IBWebToolô automatically produces a personal website for each ImageBuilder customer immediately upon registration. Hosted by CAS, the website showcases the key messaging components created with IBTutor and IBResTool. Websites generated with IBWebTool are private and secure.

ImageBuilder also includes a Coachís Manual that enables ImageBuilder users to gain high quality feedback from colleagues and friends. ImageBuilder is available via monthly subscription; a three-month subscription costs $24.95 and each additional month is $6.95.