New name and identity for international recruitment group

Rapidly expanding international recruitment specialist, the Greythorn Group, is changing its name to the FiveTen Group.

Global CEO, Graham Palfery-Smith, says, ìWe have new operations in the pipeline, but weíre currently best known for leading recruitment consultancies such as Greythorn IT, and WH Marks Sattin in the accountancy and financial fields, Laurence Simons in the legal services sector, EMR in marketing and advertising and Ortus in HR. The creation of our new name and identity is the first step in developing a recognisable family of companies, providing convincing answers to the major recruitment challenges facing global employers. Like any family, its members have differing personalities and styles but each company has a fundamental commitment to ethical behaviour, compelling personal service, long term relationships and positive results.î

ìWe also wanted a new identityî, continues Palfery-Smith, ìthat is professional, contemporary and crisp, reflecting the energy and vitality of our staff. And of course, this removes any confusion between our Group name and our global IT business, Greythorn.î

ìThe new name is actually based on the fact that the surface area of the Earth is 510 million square kilometres, reflecting our global reach and capability. We ran a worldwide competition across the whole group and one of our managers in Australia won the prize with this suggestion.î

The FiveTen Group now has 26 offices covering 19 cities across 12 countries and four continents.