Nationwide recognised for encouraging diversity in the workplace

Nationwide Building Society has achieved recognition from the International Visual Communication Association (IVCA) for its promotion of diversity and inclusion in the workplace.

The Society was presented with three Gold awards; íBest Animationí, íBest Internal Communicationí and íOverall Winnerí for the production of its animation film íValuing Everyoneí.

Charles Reed, Nationwideís Director of Customer Service and Communication said: I am delighted to accept these awards on behalf of Nationwide. Nationwide Television and the production company, Happy Hour, have done a fantastic job putting this together.

We chose to go down the animation route as a non-confrontational way of prompting and provoking discussion on diversity within our workforce. Cartoon animals and the real voices of Nationwide staff were used in the making of the film. This is one of a series of internal videos we have produced around diversity and inclusion and is by far the most ambitious in terms of creativity.