Last month we launched MyWorkingLunch, the live event arm of the company, to massive success. Itís a simple format: speed-dating meetings for recruitment media and agencies. We take 15 media companies and 15 agency contacts, put them in a social but professional environment. The events are themed. Each agency contact gets 10 minutes with the media representative ñ time for a brief pitch and then an opportunity to chat. After 10 minutes the agency contact moves to the next media representative. Simple, but effective: for media itís a way to get face time with new contacts without having to chase through phone calls and for agencies itís a focussed event with guaranteed relevance.
Take a look at the video of our first event. www.mylonglunch.com/myworkinglunch
This is what a few of our clients said:
ìWe really enjoyed the Diversity event last week and whilst we were familiar with a couple of faces, the majority had either not heard of us or were not really aware of the services we offer. This was a great case scenario as we were able to reach a new audience of key decision makers. I have already put together two proposals following the meeting.î Julie Harwood ñ WorkingMums
ìFollowing on from our attendance to the innovation event, we have meet with 3 media and have set up a trial with one. From diversity we have booked in 4 meetings ñ with a view of incorporating at least 2 into our schedules. We have also been encouraging our media to join the Long Lunch revolution telling them that they are missing a trick!î Lois Holland - TMP
this is our current event schaul:
MWL Bristol ñ 12th June
MWL Manchester ñ 26th June
Engineering ñ 2nd July
New Starters ñ 9th July
International ñ 23rd July
MWL Birmingham ñ 7th August
Retail ñ 20th August
MWL Leeds ñ 4th September
Public Sector ñ 24th September
MWL Glasgow ñ 9th October
MyLongLunch is a completely free service to advertising agencies and offers unparalleled access to up to the minute media information. To register go to www.mylonglunch.com or for more information on how to become a media user call Jamie on 020 7183 1227.
For more information on this topic or to schedule an interview with Jamie Leonard, call 020 7183 1227 or email Jamie@mylonglunch.com.
MyLongLunch Adds More Live Dates
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