Monster Worldwide Launches Career Ad Network to Enable Recruitment Advertising Across the Web

Product Transforms Job Postings into Creative Targeted Ads Distributed Across the Web, Without Added Process or Time

Monster Also Announces Recruitment Media Suite of Products to Increase Employers’ Visibility Among Seekers

Monster Worldwide, Inc. today announced the availability of the Monster Career Ad Network(TM), a new recruitment media product developed to aid employers in reaching not only the millions of active job seekers on Monster’s network of career management sites, but also the broader pool of passive candidates who are not actively looking for a job but are open to new opportunities that match their backgrounds and interests. The first solution of its kind, the Career Ad Network merges Monster’s expertise in careers, online media and marketing to enable the creation of targeted and creative job advertising campaigns. To further help employers target optimal talent, Monster is also introducing an additional suite of recruitment media solutions to help employers increase visibility among qualified candidates.

As a supplemental opportunity for employers placing job postings with Monster, the Career Ad Network sources job postings automatically from Monster or MonsterTRAK, develops the postings into a creative ad that is then targeted toward appropriate candidates via strategic placements throughout the Web. The campaigns target candidates where they spend time online, whether they are actively looking for a job or open to new opportunities if prompted by seeing relevant job postings outside of the traditional job search environment.

Career Ad Network’s patent-pending engine targets the placement of these ads based on data gleaned from prior candidate job searches - conducted on Monster or MonsterTRAK - and the employer’s particular sourcing needs. Driven by a sophisticated set of algorithms, Career Ad Network is capable of dynamic targeting based on job title, occupational category and location.

Career Ad Network effectively reaches some of the most desirable candidates from an employer’s perspective - the millions of people who are not actively looking for a new job, but would be open to exploring an opportunity if the right position presented itself, said Mark Stoever, senior vice president and general manager, Internet Advertising and Fees, Monster Worldwide. From the candidate’s perspective, instead of seeing generic banner ads, they are presented with specific job postings likely to be of interest to them.

As one of the top online advertisers, Monster Worldwide is leveraging its online media expertise to power the Career Ad Network on behalf of its employer customers. Ad space purchased on Web sites and online media networks by Monster Worldwide can now be used to highlight specific jobs likely to be of interest to candidates. Career Ad Network also utilizes the Monster Worldwide network of sites - including Military.com, Tickle, Jobs.com and FastWeb. The Monster Worldwide Network of sites is a top-20 Web destination, attracting approximately 20 million unique visitors per month.(a)

To save employers time and work, the Career Ad Network does not require any additional media expertise or creative development. Designed to work independently, the Career Ad Network sources information from job postings placed on Monster or MonsterTRAK, automatically formats the ads, modifies existing copy, incorporates an employer’s logo and other key branding elements, and creates a headline.

Once a candidate clicks on the ad, he or she is taken directly to the job posting on Monster or MonsterTRAK. Employers can track Career Ad Network value by detecting how many job views resulted from targeted ad placements and monitoring actions taken including: apply online, view all company jobs, save this job, and send to a friend. During its trial phase, Career Ad Network increased job page views for jobs posted on Monster Worldwide career sites by as much 45 percent.

Other Monster Worldwide Recruitment Media Advertising Solutions Announced Today

To further help employers target optimal talent, Monster is also providing an additional suite of Recruitment Media Solutions to increase visibility among qualified candidates including:

- Job Spotlight: lets employers highlight positions via ad placements that appear on Monster within job search results, targeting active seekers by job category and location.

- TargetMail: enables companies to highlight job postings or career fairs to targeted groups via an email generated by Monster.

- Homepage-Featured Employer: gives employers prominence on the Monster.com homepage.

(a) According to comScore MediaMetrix: January, 2007.