Lord Heseltine appointed President of CIM

The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, Chairman of Haymarket Group, as its President. Lord Heseltine is an advocate of marketing and brings extensive experience in business leadership in both the private and public sector.

I am delighted to put my name behind CIM and what it stands for, commented Lord Heseltine. I will be doing all that I can to enhance the reputation of CIM, and therefore the reputation of marketing within business. I will be visiting Moor Hall shortly to meet the CIM team.

It is expected that Lord Heseltine will take an active role as CIM looks to put marketing squarely on the boardroom agenda. CIMís International Chairman, Paul Gostick, believes that Lord Heseltine will indeed do much to enhance marketingís reputation. We see Michael as the epitome of great marketing, demonstrating business acumen, thought leadership and strong communication skills. He understands the pivotal role that marketing plays in driving the economy, and is a champion of UK Plc, says Gostick. I know that Michael will be a key figure in driving both Fellowship and Membership of CIM. Weíre thrilled that he is on board and I very much look forward to working with him.

Lord Heseltine takes over the role from Dianne Thompson, CEO of Camelot Group, who was CIM President for three years.

CIM is the worldís leading professional body for marketers with 55,000 members worldwide. It was formed in 1911 and is the only marketing body to hold a Royal Charter, being able to confer Chartered Marketer status.