Kick start rides again

Entrepreneur and business guru Robert Craven has developed quite a reputation of late. In the last few years, he has published not one but two business books for Virgin Books ñ and both of them have Forewords by none other than Sir Richard Branson!

Both books have been best-sellers receiving acclaim wherever they have been sold. Phrases like ëtruly inspirationalí have been used to describe these remarkable books. One was placed in the Top Ten Books Of The Year by The Independent Newspaper.

Last year saw translations and local editions of the books being published as far afield as Spain, Bulgaria and India as well as the usual suspects (Australia and the USA). Due to the popular demand for the early editions of both books Virgin Books has decided to print new, revamped, updated and revised versions of Kick-Start Your Business and Customer Is King. Both books have been given a major make-over, literally from cover to cover. Robert Craven, the author, is delighted, ëWe have been running workshops for growing businesses based on the books and now we have the opportunity to reach even more people with what is in effect a re-launchí.

Craven has been described as ëthe entrepreneurship guruí and ëone of the UKís leading marketing specialistsí and runs The Directorsí Centre from Bath.ëWe are delighted that Virgin are so keen to help us pass on our messageísays Craven. And what is his message? Craven says, ëIt is a straight-forward no-nonsense approach to growing a business written by someone who has been there and done it for someone who wants to go there and do it.í