Itís just got bigger and redder

City Benefits, the bespoke employee benefits provider and creator of The Big Red loyalty card scheme, has teamed up with leading performance improvement company, pandmm, to expand The Big Red solution to include discount offers at ODEON and CineWorld cinemas, Blockbuster Video and Hollywood Bowl.

More than 30,000 City Benefits members will now be eligible to enjoy these lifestyle allowances in addition to the savings that can already be made on healthcare and at restaurants, hotels, gyms, spas and hair-salons when using The Big Red loyalty card.

With its close business contacts within the cinema industry, pandmm will now manage this aspect of The Big Red scheme from a dedicated service centre in Milton Keynes. pandmm will also supply the relevant text and logos that will be included on the City Benefits website to promote this latest offer.

Warren Brooks, Sales Director at City Benefits said: To maintain the good reputation that City Benefits has built for offering highly credible benefits packages the criteria that we presented for this supplement to our current programme was to include big brands offering a discount of at least 20 per cent. pandmm was able to make a very competitive offer that could not be matched elsewhere in the market and we are delighted to have them on board.

He continued: The benefits packages that City Benefits offers to organisations of all sizes promise to improve staff motivation and retention significantly. This latest addition from pandmm will help to ensure that this promise is not broken. Our cardholders can now enjoy a much wider range of social activities using their Big Red card.

David Lebond, Executive Director at pandmm said: Nights out to the cinema remain one of the most popular activities in the UK today so discounted cinema tickets are a highly desirable employee benefit that can add great value to a motivation scheme. In addition, the deal that we have created for City Benefits also includes discounted bowling and DVD rentals to guarantee that there will be something for everyone.