Competent branding of a product with approximately the same or lower quality parameters, compared to the competitor's product, has a higher chance of success.
One of the most common practices is branding cards. This solution has a lot of advantages and helps in business development.
Benefits of branded cards
Companies that actively use branding take the lead in the marketplace. Attention equals profit. Many firms are actively introducing branded cards. There are many benefits to be gained with this move:
- Leading niche positions. Famous and popular brands make 2-3 times more profit than their direct competitors.
- Increased investment appeal. Developed brands are attractive in the eyes of potential investors. External investors are interested in the company's development and are willing to invest more to increase profits.
- Companies with a strong brand spend less on advertising. Branded cards are already advertising. They will attract the attention of other potential customers, so you don't have to use extra moves to interest your target audience.
- Increase the number of loyal customers. If the customer is happy with the branded card design, it is a great chance he will come back. If he is satisfied with using their card, he will come to you again. The number of loyal customers significantly reduces the cost of buying display advertising.
- Increased competitiveness. A person's memory is limited. A loyal customer remembers only a few brands in a category. It must be your brand that is in the "I like it" category.
Bank card branding has proven to be one of the most effective tools to make a company stand out from the competition. But in this matter, you also need to know who to trust with the practical part of this task.
How to choose the right card branding company
Trust card branding to true professionals who will not only produce an attractive card but also be able to guarantee maximum comfort in using it. In this case, you should trust a modern platform for issuing Wallester branded cards. It can give virtual and physical cards using customized functionality that meets global security standards. The Wallester platform offers:
- Branded virtual and physical cards. Increasing brand awareness is easy by ordering the issuance of cards in a convenient form.
- Wide functionality. Maximum convenience, excellent speed, and high security of transactions are provided by tokenization technology. Cards can be integrated with mobile payment systems.
- Convenient API. The card program can be customized according to a business model. The card functionality settings can be changed, and configuration management is also available due to the improved REST API.
Many companies have already taken advantage of Wallester's offerings, as the platform has several advantages:
- A card product can be created and tested. Once the product is developed, the configuration is done, and a real-time card simulation test is run. Card number (PAN), PIN, and CVV codes can be set.
- Issuing your own VISA cards. Wallester platform allows you to issue branded cards, so you can use them immediately.
- Functionality customization. Through the API, you can set the verification method and so on.
- Carrying out tokenization. All the benefits of tokenization are available to customers, allowing them to integrate a virtual card with the payment system on their smartphone for secure and fast transactions.
- Extensive card program management options. A client can order a card, activate it, block it, set a limit, and other settings required for your business. With an advanced API, you can track information and manage the card if it is stolen, lost, or damaged.
Wallester provides many options for personalized cards. This applies to virtual and physical cards. The customer can choose the design or haptics. He can also select other significant branding aspects important in increasing brand awareness.