HRchitect, the leader in HR systems strategic consulting, and the premier Human Capital Management (HCM) and Talent Management systems consulting firm, recently announced the appointment of Tiffany Appleby to Marketing Manager.
As Marketing Manager, Appleby will be responsible for all aspects of HRchitectís marketing such as overall branding, event planning including trade shows and user conferences, public relations, coordinating the creation of white papers and case studies, and other marketing-related activities. Appleby will also work directly with HRchitectís leadership team to further develop relationships with vendor partners, organizations and industry leaders.
ìIn light of the growth of our business in recent years, it was very clear to us that we needed to bring someone on board with a wealth of marketing know-how,î stated Matt Lafata, Director of Business Development. ìWe have been a sales driven organization for years and with such a great story to deal, and a brand to build, our desire is to become a more marketing driven company. Tiffany brings a lot of experience to the table and is really going to be able to take our marketing efforts to the next level.î
ìWeíre really excited to bring Tiffany into our company,î stated Rick Fletcher, President and co-founder of HRchitect. ìHer position is going to be integral to reach the goals that we have established to increase industry awareness of who HRchitect is and how we can help their business.î
Appleby has many years of marketing experience and has extensive background in the planning and execution of trade shows and special events, authoring of press releases, copywriting and website content development. She has held marketing positions in both service and product-based industries. Appleby holds a B.B.A. in Marketing from the University of Texas at Arlington.
ìI am extremely eager to bring my Marketing experience to HRchitect and continue developing the premier brand that they have established. Itís great to become a part of such a warm atmosphere of dynamic individuals, all of whom are focused on growing the business and giving our clients the level of knowledge and experience they have come to expect from HRchitect.î
HRchitect announced the appointment of Tiffany Appleby to Marketing Manager
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