Stuart Gentle Publisher at Onrec

Hotrecruit Links With Revolver - 08/2000

Student Orientated Tie-Up Announced, the student/traveller temporary jobs orientated site has secured a partnership with, the flagship recruitment site of News Network.

The deal will allow browsers entering the student section of Revolver's site to view non-career opportunities hosted by Hotrecruit. The exclusive deal is a huge success for the niche player Hotrecruit that was launched in May by Harvey Sinclair. The site's `Tart-Card' marketing campaign had attracted both criticism and resentment from certain industry figures. The partnership, with one of the largest, image conscious, media corporations in the world, shows however that no lasting damage was done.

Michelle Hackworthy, Business Development Director of Revolver enthused Partnerships with niche market leaders like Hotrecruit enable us to reach a wider audience and thereby extend the market potential of our site.

Revolver is expected to announce further partnerships in the coming weeks. These moves may go some way to ending speculation in some quarters that News Network was uncommitted to developing Revolver into a leading brand.