Half of Barracuda managers see the world

When it comes to job satisfaction, managed pub company, Barracuda Group, knows how to keep its staff motivated. In 2007 more than half of all Barracuda pub managers across its 216 nationwide estate won a ëtrip of a lifetimeí to foreign locations as part of its incentive scheme. The company believes this is unique in the pub business.

Around 115 managers and management couples smashed their targets to visit such far flung locations as Dubai, Australia and South Africa, supported by Barracudaís creative marketing promotions. This establishes the seven-year old business as not only one of the fastest growing managed pub companies in the industry, but also one of the most attractive to work for.

Barracudaís HR Director, Jane Biss, said: ìIn an industry that is notorious for its high turnover of staff, plus the volume of new houses that we are opening each year, recruitment and retention is a continual challenge. The incentives that we run are purposefully designed to be aspirational yet achievable to give managers an additional motivation within their business and to reward them for all their hard work.î

In 2007 alone Barracudaís rapid expansion programme created 620 brand new jobs, representing a 28m investment, and it is due to open a further 25-plus new pubs and bars this year.