GAAPweb appoints Managing Director and Head of Marketing and Product

GAAPweb has appointed a new Managing Director and a Head of Marketing and Product.

GAAPwebís new Managing Director Graham Ruddick joins from Reed Exhibitions where he had a global remit to develop and implement the online strategy for the largest exhibition company in the world. Prior to that was the online manager for Centaur. Graham as has an extensive background in Marketing and New Media, having worked in roles ranging from Account Director with ACM, a full service marketing agency, head of the New Media team for the agency, to running his own Marketing consultancy.

Grahamís remit at GAAPweb is to make use of his expertise in new media and online communities to further grow this very successful online business. Emerging internet trends are having an immense impact on old models of recruitment, selection and head hunting and Graham relishes the challenges and opportunities this presents to GAAPweb.

Graham commented:

ìIím excited to be working with a growing online company, further developing the brand and its offering. Weíve a great team in place and great plans for the coming year.î

Further strengthening GAAPwebís marketing resource, Samantha Fanning joins GAAPweb to a newly created post as Head of Marketing and Product.

Samantha has more than a decade of experience managing websites within marketing functions, leading the roll out of e-comms programmes and website development. Most recent roles include Interactive Communications manager at Macmillan Cancer Support and web specialist at Deloitte Ireland.

Her role at GAAPweb is to lead a project to create online personalisation tools for candidates, as well as developing products and resources for recruiters, both direct and agency.

ìOur candidates are highly skilled professionals with very high expectations about the products they use and the way they progress their careers. A suite of personalisation options will allow them to tailor their GAAPweb experience, while ensuring that recruiters get the best return for their advertising spend with such a high quality niche audience,î she explained.