Free eBook for OnRec Subscribers

Enterprise Solutions Group, (ESG), developers of the integrated agency management system, Conceptô, has launched its new eBook; The Great Debate ñ a guide to Agency Management Software that debates Hosted Vs On Premise deployment models and which is right for agencies of all sizes. The book is free to all OnRec readers by simply registering at http://www.esg-concept.com/hosted_on-premise.asp.

An important shift is taking place in how advertising, marketing and communications agencies choose to acquire their agency management systems. Increasing dissatisfaction with the costs, internal resources, IT complexities, and length of time that it takes to recognise value from their investments have pushed agencies away from traditional on-premise deployments. Many instead have been incited down the hosted or software on demand route as they begin to take advantage of ubiquitous high-speed network connections to let external software experts host and maintain their IT resources remotely.

Ian Tomlins is Divisional Director of Concept and comments, ìThe benefits are clear ñ agencies can now harness the latest technology, without fear of obsolescence, or the burden of having to manage and support the IT systems themselves. As well as substantially reducing the cost of ownership of IT, this leaves them free to concentrate on their core business, without being penalised in the quality and performance of the software that underpins it.î

To help its customers and prospects understand the implications and benefits of hosted software, Concept has authored a short eBook that takes a close look at the two deployment options, Hosted Vs On-Premise and demystifies the technologies and terminologies leaving agencies better placed to decide which is right for them.

It is no coincidence that global analyst firm Gartner Group believes that Hosted or On-Demand is fast becoming the software delivery model of choice, with more than 50% of all software purchases expected to be made on a subscription rather than licence basis this year. Agencies soon face a future where this will be the only real deployment option for their corporate applications and the agency management system that underpins the business.

Conceptís sister company, ESG (www.esg-hosting.com) has been providing secure data centre services to organisations across the UK for some 25 years. ESG Data Centre Services specialises in providing end user organisations and software companies, large and small, with access to a secure data centre where business solutions including the Concept Agency Management Solution are hosted on a monthly subscription avoiding the need for costly IT infrastructures and large, up front capital investment. This service provides Concept customers and prospects with the confidence they need to invest in a hosted model safe in the knowledge that it is being managed by an experienced partner who understands the unique demands of their agency business.

To download a FREE copy of the Great Debate, visit: