Fisher Vista, LLC will soon unveil the biggest advance for HRmarketer.com since its debut in 2002

Next Generation of HRmarketer.com to Offer Social Networking, Redesigned Interface, Community and Syndication Tools

New Platform Will Set New Standard for On-Demand Marketing and PR software

Fisher Vista, LLC will soon unveil the biggest advance for HRmarketer.com since its debut in 2002. The completely redesigned application, available for a sneak peek at www.hrmarketer.com/screentour/, delivers a bold new user interface, Web 2.0 features, an HR blogs database and an innovative HR community, allowing human resource suppliers to showcase their company and syndicate white papers and other content to thousands of HR decision makers.

This is our most significant product launch since our founding,î explained Mark Willaman, Fisher Vista founder and president. ìThe new HRmarketer.com will deliver a substantial productivity boost for marketing and PR professionals in the human resource marketplace by allowing them to customize the information they want, in the format they want, when they want it.î

ìBut thatís only half the story,î he added. ìThe introduction of social networking and other community features means our customers can connect with their peers, HR decision makers and potential customers to increase their visibility in the HR marketplace.

HRmarketer.com is the most popular marketing and public relations service in the human resource industry, helping HR suppliers generate publicity, website traffic, sales leads and improved SEO. In addition to the information databases, press release distribution and campaign management features already available, the new HRmarketer.com platform includes the following enhancements:

- Completely redesigned interface with eye-catching graphics.
- New alert system allowing users to customize over 20 alerts (e.g., speaking opportunities, new events, new journalists, award deadlines, editorial opportunities, etc.) to see only the information important to their organization. Customers can also select how they wish to receive alerts (HRmarketer.com, RSS, or Email).
- A new blogs database that tracks recent postings from hundreds of HR blogs and includes tools to engage in and manage blogger relations.
- Community features allow HR suppliers to showcase their company to thousands of HR decision makers and syndicate white papers and other content to generate leads and enhance their web site's SEO.
- Improved social networking, including the ability to post comments and reviews of HR conferences and tradeshows, journalists, analysts and media outlets.

A preview of the new platform can be viewed at www.hrmarketer.com/screentour/

The new platform will be available to HRmarketer.com members in the 2nd quarter 2008. The company will also introduce a similar service in the senior care market (seniorcaremarketer.com) in the fourth quarter.