Creating competitive advantage from your employees

A global study of employee engagement

Executive summary

One of the most significant, sustainable sources of competitive advantage is an organisationís workforce. Workforce-management practices have an important influence on business performance. But what factors attract, motivate and retain staff? And will the same techniques work for employees in countries with different economies and cultures? One factor that is receiving considerable attention is employee engagement. In a nutshell, engagement is the degree to which workers identify with, are motivated by, and are willing to expend extra effort for their employer.

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