Cofunds, the UKís largest independent investment platform, have restructured their flexible benefits scheme for their 400 employees in conjuction with Thomsons Online Benefits.
Cofunds provides a market leading online investment service for intermediaries and their clients, enabling consolidated and holistic management of their business and financial affairs
Cofunds chose to work with Thomsons Online Benefits due to their unique proposition combining both consultancy and technology.
Fiona Marshall, HR Director at Cofunds explains: ìThe aim of our reward strategy is to be competitive, fair and transparent and by doing so meet the needs of our employees. Thomsons Online Benefits offered a ëone stopí solution for our benefit requirements providing expertise in re-broking, communication, advice and a technological solution all of which has been customised to Cofunds.î
The scheme offers employees the opportunity to flex their remuneration based on a range of benefits including holidays, private medical insurance, critical illness cover, health screening, life assurance, personal accident insurance, travel insurance, dental plan and financial advice.
The scheme was re-launched to employees using an integrated communications approach which included:
Customised Cofunds branded benefit statements detailing employees before and after position in advance of the introduction of the new reward structure;
Cofunds branded member website with interactive modelling;
Posters to help create a positive environment and office buzz; and
An engaging and unique promotional launch communication which drew on an established internal brand and showed employees how to log in to the new website.
Cofunds revamp flexible benefits scheme with Thomsons Online Benefits
Cofunds have restructured their flexible benefits scheme for their 400 employees in conjuction with Thomsons Online Benefits
