BSR 2004 Annual Conference in New York

Interactive Sessions to Examine Integration of Corporate Social Responsibility at the BSR 2004 Annual Conference in New York

Reduced registration rates end October 9
Available at http://www.bsr.org/conference

To explore the challenges of CSR integration in new ways, a number of this year’s 30-plus break-out sessions at the BSR 2004 Annual Conference will feature a unique ’in-conversation’ format, providing an opportunity to interact with the experts assembled.

Featured among the in-conversation sessions will be: C.K. Prahalad, Author of The Fortune at the Bottom of the Pyramid. Long recognized as an expert in business strategy, C.K. Prahalad has been at the forefront of a global movement that emphasizes private sector solutions to global poverty by creating products for markets in the developing world that reward sustainability with profitability.

Also ’in-conversation’ will be Trevor Neilson, Executive Director, Global Business Coalition on HIV/AIDS. Mr. Neilson’s organization has helped a number of global companies take a more active role in the fight against the spread of this disease.

Another session will feature Lord Peter Melchett who has served as Chair and Executive Director of Greenpeace UK, a member of its International Board and Chair of the Board of Greenpeace Japan. He is now Policy Director of the UK-based Soil Association. He will examine the ways that NGO campaigns have been instrumental in raising awareness of CSR issues in the past ten years - why some campaigns have achieved change while others have not.

The slate of keynote speakers will also feature business leaders and area experts including:

- Sir Tom McKillop, Chief Executive of AstraZeneca plc

- John Morgridge, Chairman of the Board at Cisco Systems

- Anne Mulcahy, Chairman of the Board and Chief Executive Officer of Xerox Corporation

- Paul Pressler, President and Chief Executive Officer at Gap Inc.

- Paul Skinner, Chairman of Rio Tinto plc and Rio Tinto Limited

- Joseph E. Stiglitz, 2001 recipient of the Nobel Prize in economics, Professor of Economics and Finance at Columbia University, and former Chief Economist and Senior Vice-President of the World Bank and chairman of the Council of Economic Advisors for the Clinton administration.

Consistently drawing the attendance of more than 1,000 leaders from business, civil society and the public sector, and representation from more than 35 countries, the BSR Annual Conference is one of the largest and most valuable networking and learning forums for CSR experts and those new to the field.