Blue Line Jobs on the Telly!

www.bluelinejobs.co.uk celebrated itís fourth birthday on February 19th by becoming the first ever sector specific job site to launch a national T.V advertising campaign.

The innovative Police sector job board is sponsoring crime related programming across the Crime and Investigation, History and Biography networks. The aim of the campaign is to promote the Police employment sector to a whole new audience while further strengthening the sites ability to deliver quality candidates across the full spectrum of police roles.

Operations Manager Martin Jerrold explained ìWe have been the market leading job site for ëexpertí civilian crime fighting roles for several years now. We felt it was time to broaden our proposition, attracting more entry level and generalist candidates to the sector. We have found the T.V campaign the perfect way to achieve thisî

The adverts, with their distinctive fingerprint motif, certainly seem to be having the desired effect, with traffic figures having doubled to 300,000 unique visits during March.