Accountancy news service launched on GAAPweb.com

Financial jobsite GAAPweb.com has launched a brand new accountancy news service to provide users with breaking news relevant to their work in accountancy and finance.

The free news service of 50 stories per month is tailored specifically to the needs of GAAPwebís professional accountancy audience, aiming to give them up-to-the-minute news and updates relevant to their work.

Reaching passive jobseekers

The news on the site has been included in Google News, which means all the stories can be accessed through Googleís news portal, acting as a hook to bring finance professionals to the site on a regular basis.

So-called ëpassive jobseekersí are often the best candidates, but usually the hardest to reach, and the news will help GAAPweb to put jobs in front of this audience.

The stories will have prompts to ësearch jobsí, and GAAPweb products such as banners and ëUrgently Requiredí adverts will be served next to the stories, ensuring that even casual readers have the opportunity to see roles advertised on GAAPweb.

Head of Marketing and Product Samantha Fanning commented:

ìWe are very excited about the news service; it will mean an increased awareness of the GAAPweb brand, a more comprehensive resource for our users and, importantly, an increase in potential candidates to apply for jobs.î

GAAPweb is the UKís favourite jobsite for accounting and finance professionals, publishing more than 7000 jobs on a daily basis to an audience of qualified and experienced candidates.