By Lauren Mackelden, Features Editor, Onrec
Joe Slavin, MD - Recruitment, Johnston Press
"Social, Local and Mobile or SoLoMo recruitment continues it steady march into the mainstream. The rise of smartphones and tablets give candidates increased access into the job market and applying for a job in the loo will soon replace idle tweets about rearranging your sock drawer. Multi-media companies will continue to maximize the value that employers can realize by offering a one stop shop ad for print, web, tablet and smartphone. I call it the dawn of ubiquitous recruiting."
Lee Biggins, Managing Director, CV-Library
“We will definitely be seeing more companies turn their focus towards mobile optimisation. As the popularity of smartphones and tablets increases it’s more important than ever that online business offer mobile users a sophisticated mobile site, with all the main site features. Attracting unique job seekers will also be a hot topic. In my opinion the social media vs. the job board story will die down; as social networks start to allow more third party advertising there will be more opportunities for us to work with them.”
John Salt, Director, totaljobs.com
“Recruitment advertising is getting ever more sophisticated and at the cutting edge of that is using behavioural targeting to ensure jobseekers receive a tailored service. The benefit to recruiters is obvious – better quality applications from those qualified and interested in the available job. With 75% of jobseekers already using mobiles or tablets to search for jobs, this targeting will increasingly take into account the fact that people are looking for work in down time and are searching several times a day.”
Mike Wall, MD, Job Boards division, Evenbase
“It’s been a tough year for businesses and the recruitment industry, but the proportion of businesses with vacancies has increased since the start of the year and is very similar to this point last year. Interestingly this increase has been driven by part-time job vacancies, with 59% more temporary vacancies advertised now since the beginning of the year. We’ve seen an 11% increase in client numbers from Jan to Oct 2012 suggesting a gradual boost to the economy which we hope to continue into 2013."
Paul Finch, Konetic
Clients of software as a service solutions (SaaS) are fed up with shoddy service, false promises and poor/late deliveries. More importantly investment decisions in technology should always be aligned to achieving a specific set of business benefits, technology is merely a capability to secure a benefit. As a result of this we will see market consolidation as smaller players will struggle to meet the high pressure demands now being foisted on them. It is not good enough to just have a good product, clients are buying a comprehensive service.
Chris Bogh, Technical Director, Eploy
2013 will be the year that mobile recruiting comes to the fore. It will make companies assess how they ‘power’ their career portal and applicant tracking systems (ATS) to ensure they are fully mobile-intuitive. In response, and in line with technological and browser developments, Eploy has created a new mobile enhanced web-platform, which has an advanced level of technical sophistication, social integration and overall accessibility. This will enable companies to offer their candidates, clients and hiring mangers a tailored mobile experience that is years ahead of the rest of the industry, and that includes what they are doing in the US.