All change for Technology For Marketing & Advertising 2008

A winning marketing or advertising campaign is the sum of its parts ñ the positioning, the targeting, the creative, plus the technology that sits behind it. Whether using digital marketing, traditional channels or a combination of both, the technology behind the campaign is the foundation for its success.

Technology For Marketing & Advertising, the UKís only dedicated event delivering digital, data and CRM solutions for marketing, media and advertising professionals, has been growing for the past seven years and with the expansion into the digital sphere has announced a change of location for 2008.

The event offers all a marketer or advertiser could want in terms of technology to create a successful campaign with many free educational features including four seminar theatres, two of which are dedicated digital theatres, and insights from four industry gurus in the keynote sessions. Plus, plenty of networking opportunities and a full range of cutting-edge technologies from over 200 exhibitors of the latest CRM, data and digital solutions. Exhibitors include SAS, Bigmouthmedia, Alterian, Your Amigo, IPT, Unica, Sage and Aprimo.

Over the past seven years, there has been an increase in visitorsí interest in digital marketing, and in response to visitor research, the growth in suppliers exhibiting with digital marketing products and services. The number of suppliers offering these services at TFM&A has been increasing year on year demonstrating the ever expanding range of digital options for marketers and advertisers.

The event moves from Olympia to a larger venue as exhibitor and visitor numbers continually increase. The opening hours over the two days have been extended making it more convenient for visitors to attend and offering more time to source the full range of marketing technology solutions and attend the many free educational sessions. Plus exhibitors can make the most of the extra selling time with opening times starting at 9.30am until 6.00pm on the first day, with an exhibitor and visitor networking party in the evening, and 9.30am until 5.30pm on the second day.

The show will be held at Earls Court 2, London on 12th-13th February 2008.