Tech Data reward Cisco sales with Pan European Incentive Scheme from Archer Young

Tech Data, a worldwide distributor of IT products, has appointed performance improvement agency Archer Young to create and implement a bespoke global online-based sales incentive programme for Cisco products to be known as Club TD.

Club TD is to motivate around 300 members of Tech Dataís European-based sales staff, responsible for selling Cisco products who will now have the opportunity to claim a variety of rewards and benefits in recognition of their sales efforts, in each respective country.

Club TD, will be launched initially to Tech Data employees throughout the UK, Germany, France, Spain, Holland, Italy, Belgium, Sweden and Poland and includes over 1,000 different rewards such as retail vouchers, merchandise (electrical incentives) and experience days. Sales staff will be able to choose their favoured reward online once they have met their specified sales targets. Archer Young is also to oversee all communications, and fulfilment of Club TD.

Natalie Gunson, Director of Archer Young commented: ìIt has been an exciting challenge for Archer Young to create a global sales incentives which we expect will pay dividends for both Cisco and Tech Dataís sales staff. By offering strong communication and the widest choice of incentives we envisage Club TD will have something to offer each sales representative.î