Concept continues its push into North America as Black and White Advertising, Inc. joins the fold

Enterprise Solutions Group, (ESG), developers of the integrated agency management system, Conceptô, has today announced that Black and White Advertising, Inc., (www.bwstuff.com), a full service advertising agency based in Atlanta, Georgia, USA has standardised on Concept as its agency management solution.

Black and White joins fellow North American recruitment advertising agencies CKR Group and Alstin Advertising in selecting Concept to underpin the management of its agency and to increase its financial control and reporting visibility.

A young agency at a very aggressive growth stage, Black and White Advertising, Inc. embarked on a project to find an integrated agency management system that would seamlessly underpin its financial, account and workflow management and provide one common data reporting structure. Concept was selected to replace the incumbent disparate software solutions, Microsoft Access, QuickBooks Premiere, Outlook and Act!

ìI needed one software solution that pulled multiple functions of the agency together into one reporting mechanism,î confessed Keith White, Black and Whiteís CEO and co-founder. ìReporting is very important for the successful planning of any organisation and Concept supplies me with the necessary management reports to properly forecast and make informed decisions.î
According to Keith, his decision to select Concept was as much due to the people as the product itself. ìMy first impression of the Concept team was very favourable and this further strengthened our confidence in the product. The team was laid back, very knowledgeable of their product and that has been further endorsed in the excellent post sales support which has made the transition to Concept a very smooth and polished experience,î he adds.

Black and White Advertising, Inc. is a member of Empactworld (a worldwide group of independently owned recruitment advertising agencies) and is now the third agency in this group to select Concept. The system is now up and running and Keith is enjoying some early benefits. ìOne benefit in particular is the reports that can be generated,î comments Keith. ìThe system allows me to track our sales and profitability down to the last penny; per client, account Handler, department etc. This reporting visibility accelerates and enhances our evaluation and decision-making processes and benefits both our and the clients bottom line.î

ìOur continued success in North America is testament to the quality of our product, the efforts of the team as a whole and a relentless focus on customer service and support,î said Keith Bates, CEO of ESG. ìWe are delighted to welcome Black and White on board and to further extend Conceptís position as the most widely used agency management system in the recruitment advertising agency market.î