MSN Live Expo to launch in China, 5 other countries

By Peter M. Zollman

Microsoft expects to launch Live Expo, its new classifieds networking service, into China and five more countries by the end of the year, according to product unit manager Garry Wiseman, who said classified ad services will face an uphill battle in China because ìclassifieds is an unknown concept over there.îIn a wide-ranging, candid and entertaining presentation to the International Classified Media Association in Toronto, Wiseman said the company is meeting its internal expectations with the service, which launched Feb. 28 after less than a year in development. He didnít name the remaining five countries Microsoft is targeting for expansion after the U.S. and China.

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