BrassRing announces opening of Asia-Pacific office

BrassRingís Hong Kong Presence Further Demonstrates Global Momentum and Market Demand for Talent Management Expertise

BrassRing, a global company in talent management solutions, today announces that it has expanded its global presence in the Asia-Pacific region with the opening of its new office in Hong Kong. The Hong Kong office will provide BrassRing with centralized access to the entire Asia-Pacific region and supports the Companyís global business development initiatives.

The Hong Kong office will be lead by Wilson Chu, General Manager for BrassRing Asia-Pacific. Chu comes to BrassRing with a history of success in developing and driving business growth for technology companies in the Asia-Pacific region, and will be responsible for expanding BrassRingís market presence through a number of initiatives including building, growing and supporting the activities of the Companyís 45 clients currently operating in the region; establishing key relationships with business partners and resellers; and generating new business opportunities with companies headquartered, or with operations, within the region. Prior to joining BrassRing, Chu served as the vice president and general manger of AirZip Inc. Asia Pacific where he developed and implemented business strategies within the region, and successfully placed AirZip as the China market leader in Digital Rights Management (DRM).

ìBrassRing has firmly established itself as a global leader in talent management, so Iím very pleased to have the opportunity to drive its business activities in the Asia-Pacific region,î said Chu. ìGlobal organizations are continuing to find that business is thriving in this region and having access to the regionís top talent is essential for meeting growth and development goals. Hong Kong is the center of the Asia-Pacific business community and is the global threshold into the Asia market. BrassRingís presence here will play a key role in its ability to continue achieving global business development goals that support growth and market leadership.î

Although BrassRing works with numerous global clients with operations throughout the Asia-Pacific region, the Companyís presence is further enhanced with its first Asia-based customer Nissan Motor Co., Ltd. BrassRing has partnered with Nissan for a Tokyo-directed program to establish global recruiting standards and centralized best practices to provide Nissan with optimized candidate experiences and global recruiting efficiencies for all of its global operations. As part of a planned global rollout, Nissan is using BrassRingís best-of-breed talent management solution BrassRing Enterprise to establish an automated process for managing candidate sourcing and selection, helping administrative operations for HR managers and staffs. A BrassRing Global Talent Gateway will support Nissan to communicate globally with candidates in multiple languages, further expanding Nissanís talent pool and supporting their leadership position in the auto industry.

ìLeading organizations are realizing that in order to succeed globally, they need to have access to a rich talent pool of top-notch candidates,î said Deb Besemer, president and CEO, BrassRing. ìBrassRingís establishment of a Hong Kong office is driven by the recognition that our customerís ability to grow in the Asia-Pacific region is contingent upon having the best talent from which to choose. The combination of BrassRingís strong relationships with global clients including Nissan, and our elevated presence in the region, provides a strong platform for us to support the talent management needs of any organization based in, or doing business in, the Asia Pacific region.î

BrassRing Enterpriseís global-ready technology is part of its WorkforcebyDesignTM offering, with career sites available in 23 languages, including Chinese, Japanese, Korean and several Eastern European languages. BrassRing recently partnered with Akamai Technologies, through a license with InterNAP, to ensure that all of its users worldwide have consistent and uninterrupted application performance with BrassRing Enterprise, maximizing its customersí recruiting and hiring efficiencies.