JWT Employment Communications to underwrite Human Capital Institutes Employer Branding Track

The Human Capital Institute (HCI), a think tank, professional organization and educator in talent management strategies, and JWT Employment Communications, an award-winning advertising, communications and consulting firm, announced today that the agency will sponsor HCIís Employer Branding learning and research track.



The market for talent is intensifying as we face an aging workforce, lower unemployment rates and a relentless demand for more skills, knowledge, experience and education, said Allan Schweyer, HCIís Executive Director. JWT Employment Communicationsí prestigious heritage, creativity and strategic mindset will be invaluable to HCIís efforts to build a thought leader panel for this key track within HCIís Talent Strategy community.

As a result of the alliance, JWT Employment Communications will be recognized for their financial support and advisory role in the development of Employer Branding research, white papers and education. Selected employees and associates of JWT Employment Communications will become Professional members of the Human Capital Institute, enjoying full membership benefits including access to HCIís research library, live local Network events, Webcasts, Talent Blogosphere and Talent Directories.

Employer branding -- which goes beyond employer of choice marketing -- must be the cornerstone of any effective long-term recruitment and retention strategy, said Tim Gibbon, President and CEO of JWT Employment Communications. We pledge to use our worldwide reach, enormous depth of resources, complete range of services and history of success to support the Human Capital Institute as it advances strategies and practices around employer branding.

Distributed by HR Marketer.com

www.humancapitalinstitute.net