Google Personalized Search: Job Boards

What are the challenges brought by major Google
results change? SEO gets more personalized and emphasis shifts towards
wider content coverage.



How would search results change for job board?

Both popular (i.e. medical jobs) and long tail (i.e. accountant
jobs Houston ACCA) searches will shift towards websites matching other job
seeker “properties” (i.e. location, functions, skills, job title, companies,
etc.).



Personalization log example:

someone is actively searching for content & visiting websites related to
pediatricians, Baltimore, Johns Hopkins



Search influence expected:

generic job search query like medical jobs or pediatrician jobs
would bring career sites relevant to:

- search query supplied

- geared towards websites containing pediatricians, Baltimore, Johns
Hopkins content.



Content expansion and keyword optimization required

Job boards are to increase coverage for search terms relevant to job seekers
interests (logged by Google):

- add relevant content (via blogs, communities / social networks, news, etc.)

- optimize jobs and landing pages for detailed search terms (Long Tail SEO)
& make sure they are indexed.



Software for personalized SEO

Here are some of the features required to facilitate personalized content
optimization:

- automated
landing pages & templates, keywords prioritization, intelligent job
indexing

- external
RSS reader (get industry news content)

- job spider
(more jobs & regularly updated jobs content)

- blogs
& social networks integration