It’s never been more important for recruitment agencies to be savvy about marketing themselves in order to attract the best candidates in this over-saturated market.
One of the key marketing trends of 2012 looks set to be online video. Cisco predicts that in three years, 90 per cent of internet traffic will be video. So it seems that now is the time to get creative with your marketing campaign, utilising popular online tools such as YouTube as well as social media sites like Twitter and Facebook.
Maximus, an IT-recruitment specialist, appears to be ahead of the trend - having already produced their first online video. Entitled ‘The SAP and Oracle Marketplace’ the video is an entertaining and informative look at what some of the statistics around these companies actually mean. They turn number-heavy statistics into figures we can understand and relate to. The SAP and Oracle market is worth $52 billion globally - That’s equivalent to building 65,162 Wembley Stadiums! The video also offers up some impressive Maximus-related facts. The firm has 48,661 CVs on their system - If you laid them out, they would cover 548 football pitches!
For more number-crunching, you can take a look at the video here.
Managing Director of the firm, Satnam Brar commented, “We hope that the video will serve to place the company as a leader of Oracle and SAP recruitment, but also be entertaining for anyone who finds the subject of interest. It’s not just about marketing the company, but also producing something of value that people will enjoy.”
Maximus is also ahead of the curve when it comes to utilising the ever-growing social media space and on-trend buzz-term “content marketing”. Creatively publicising the Maximus brand through Facebook, Twitter and LinkedIn, they use these new (and free!) mediums to provide useful industry related information that engages their target audience. With over 500 Twitter followers and an ever increasing “like” rate on Facebook, it’s a simple yet very effective marketing strategy.
Thrilled with how their social media is taking off, Caroline Keefe, Operations Officer at Maximus commented, “Updating the social media pages is really enjoyable. I love sharing photographs of the team and communicating with both candidates and clients. It makes marketing fun!”
With this refreshing take on marketing, as a business Maximus is looking to have a very positive 2012. They have announced aggressive growth plans over the year, investing £400k to double the size of their business and attract top recruiting talent.
