From 1st September 2011, Trinity Mirror Regionals recruitment advertising sales currently within Amra and the Manchester Evening News will move to Trinity Mirror Digital Recruitment (TMDR).
All advertising agencies will now purchase recruitment advertising across Trinity Mirror’s extensive regional print products – which includes iconic brands such as Manchester Evening News, Liverpool Echo, Birmingham Mail and the Western Mail – and digital media portfolio through TMDR.
The combined regional print and digital recruitment advertising team will sit alongside TMDR’s existing portfolio of specialist and community job sites including Fish4jobs, SecsintheCity, GAAPweb and TotallyLegal, providing advertisers with an easier way of booking multi-channel regional and national recruitment campaigns.
Dan Richards, TMDR Sales Director, said: “This is a very exciting time for us and a whole new approach to the way we can fulfil our customers’ needs. Selling the newspaper brands alongside the TMDR sites gives us a simpler proposition and a more streamlined buying process for our customers. By bringing Amra’s recruitment sales into the TMDR portfolio, agencies now have a single point of contact when buying Trinity Mirror regional print and digital recruitment campaigns.”
Gary McNish, Managing Director of Amra, said: “This change of process makes sense in the national field where increasingly the need for recruiting solutions goes beyond just an ad in a newspaper or a listing on a site. This coming together of these industry leading mediums is a unique offering and demonstrates that we are serious about the future of recruitment advertising. This will build on the great work done by Amra in the past. We will continue to represent our Independent publishers for recruitment and Public Notices for our entire portfolio, excluding the Manchester Evening News.”
Richards added: “At TMDR, we’re recruitment experts focused on driving response across multiple media channels. With the expertise of the Amra and Manchester Evening News staff who are joining us we’ll have even more experience in delivering national and regional recruitment campaigns.”
