ZenithOptimedia Wins Pathfinders Media Employer of the Year Accolade

Media agency ZenithOptimedia last night won Pathfinderís Media Employer of the Year Award for its innovative approach to inspiring its employees. The award was presented at a ceremony held at WíSens in London.

In its eighth consecutive year, the award is the only one in the industry to recognise media employers for their people management, training and employee retention programmes.

The company fended off stiff competition from PR, Marketing and Media companies, including Intelligent Marketing, Fleishman-Hillard, Flextech Television, Kaizo and TriMedia.

Rudi Symons, People Development Executive at ZenithOptimedia comments:

ìMoving offices earlier this year presented us with an excellent opportunity to re-examine our employment practices, and create a new company culture. Our employees are central to our organisation and we have become a true investor in people.

ìWinning this award is a reflection of our commitment to employee development. Our goal is to keep each of our 500 team members inspired and engaged in their work, feeling individually valued as a key contributor to ZenithOptimediaís success.î

In addition to its robust training, appraisal and employee feedback processes, Zenith takes an innovative approach to its employment practice, with a strong emphasis on corporate social responsibility. Employees are offered time off to do charity work, and those with children have access to a Media Mums and Dads club.

Employees also benefit from regular holidays with the company and membership of the Percy Club, offering discounts at local bars, shops and restaurants.

Wendy Duprey, Divisional Leader at Pathfinders Recruitment comments:
ìOur annual Blue Book salary survey reveals that candidatesí top priority in selecting a media employer is career development opportunities. This far outweighs financial reward. ZenithOptimedia offers an outstanding working environment with enviable processes in place for induction, training, career progression and social opportunities.î