Trinity Mirror launches new platform for regional jobsites

Trinity Mirror has relaunched its network of local jobsites using a new platform developed by industry leaders Madgex.

The new platform provides a range of new features including mini sites, enhanced recruiter branding, keyword sponsorship and a CV database.

It will also enhance the usability and speed of the jobsites, with a view to increasing audience volumes and responses for recruiters.

A number of Trinity Mirrorís local recruitment sites will be joining the new platform including JobsWales.co.uk, Jobs-Cheshire.co.uk, JobsMidlands.com, Jobs-Merseyside.co.uk, JobsNorthEast.co.uk, Jobs-NorthWest.co.uk and ScotCareers.co.uk.

This network of jobsites is complemented by Trinity Mirrorís established media brands and the launch of the new network will be supported by an extensive advertising campaign across Trinity Mirror's market leading regional newspapers, websites and recruitment platforms, which reach 45% of all adults in their regional footprint (Source: JICREG Oct 2008) and include The Western Mail, Liverpool Echo, Newcastle Evening Gazette and the Birmingham Mail.

Chris Bunyan, Digital Director, Trinity Mirror Regionals, said: ìAcross our portfolio of recruitment sites we are now reaching a significant proportion of UK jobseekers and this investment will allow us to build on this market share by offering a world class product to candidates.

ìOur advertisers will also benefit from even higher response levels as candidates will find it easier to search and apply for jobs.î

The Madgex platform has proven successful for other major UK publishers including Emap and Guardian Jobs, and recently won an OnRec Game Changing Recruiting Technology Award.

ìOur jobsite technology delivers competitive advantage and enhanced user experience to some of the UKís most successful online recruitment businessesî said Madgex CEO Simon Conroy.

ìThis ongoing partnership with Trinity Mirror will differentiate their jobsites from the competition and allow them to continually improve and build on their recruitment software and servicesî