Totaljobs Graduate Zone becomes first choice for Graduate Employers

Totaljobs.com refreshed Graduate Zone has proved a resounding success with jobseekers and graduate recruiters alike. The Zone which carries over 9,000 graduate jobs and generates over 156,000 job applications from over 62,000 unique users per month is the biggest graduate recruitment offering in the UK.

Totaljobs.com applied latest best practice learnings to the refreshed zone. For example tailor-made job search options were given prominence to improve job hunting success.

Recommendations from clients and jobseekers were incorporated; the advice zone features first working year bios from recent graduate hires who are regarded as peers by undergraduates and freshmen. More employer branding opportunities were created for recruiters enabling them to engage with graduate jobseekers. A new feature dedicated to fellowships and post graduate study was developed. And a work preferences psychometric questionnaire, unique to the Zone, has been enhanced to include a fast login and links to individually matched jobs.

Sophie Relf head of marketing for totaljobs.com says ìWe didnít want to push graduates into high-flying roles if this wasnít right for them. We give equal prominence to part time work, gap years, and further study as we do to structured careers paths. Feedback from graduate jobseekers shows that they have similar concerns to other jobseekers. They want to be happy at work and donít always know what opportunities are available to them.î

Totaljobs.com road tested the refreshed Zone with select existing customers before launching it. Feedback from clients was very positive:

îThe Graduate Zone is terrific, and we rely on totaljobs.com for a large number of referrals and quality hires on a monthly basis.î Donna Miller, HR Director, Enterprise Rent-A-Car.

Mike Fetters, Totaljobs.com Graduate Zone Commercial Director, says: ìGrowth of the grad zone has been phenomenal. The revitalised zone is the next evolution in the development of our graduate offering. The feedback from clients has been excellent; we are happy to provide the place for UK grads to meet future employers.î