The new RAJAR listening results were released on the 5th August, which put Magic back into second place behind Capital fm in London. Being the second most listened to radio station, TipTopJob are confident they will get maximum coverage for their first radio advertising campaign in the London area to enhance brand awareness and increase jobseekers using their Internet Job site.
Mike Dauncey, CEO of TipTopJob, believes radio advertising will be an incredibly successful aspect of their current marketing plan, enabling the company to increase their presence over the two-week campaign, which commences on the 19th September. He feels that it will have an enormous impact on users figures, in particular, in and around the London and the Midlands.
MD of Magic 105.4 Andria Vidler says, We’re delighted that TipTopJob.com have chosen Magic as their destination station of choice for their first ever radio advertising campaign. Magic’s 1.7 million a week in London offer them the ideal mix of recruiters and people looking to move up the career ladder. We’re delighted to welcome TipTopJob.com on board at a time when Magic is undergoing huge investment in programming alongside a 1 million marketing campaign.
For more information, please contact TipTopJob on marketing@TipTopJob.com
TipTopJob launch first radio campaign on Magic FM
TipTopJob, the generalist job site launches its first ever radio campaign on Magic FM.
