The Marketing Toolkit - A Bible for The Booming Business

If you want to improve your business but canít afford expensive advertising or your own marketing department, reach for a new guide full of bite-sized wisdom for busy people who want to succeed.

The Marketing Toolkit by Jeff Della Mura is a bible for all small businesses. It demystifies the marketing process and provides clear, actionable steps on more than fifty linked topics.

With more than thirty years in marketing behind him, Della Mura shows you the ten fundamentals of marketing irrespective of budget. He includes additional tips, techniques and time savers from more than 35 experts so that your business will benefit from a broad spectrum of experience.

Commenting on his reasons for writing the book, Della Mura says, I believe that this book will provide business owners and managers with a quickly accessible, relevant and valuable grand tour of most of what is important in marketing practice and its constituent parts. It is not merely another marketing book but a tool that can deliver results. Above all, readers will find that The Marketing Toolkit is easy to understand, having been written with real people and plain language very much in mind.

About the Author: After a working life at the coalface of the marketing and communication industry, Jeff Della Mura knows what works and what doesnít. He is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, a tutor and an award winning business adviser. An enthusiastic and supportive observer of growing businesses, Jeff has written numerous expert guides, briefings and courses.

The Marketing Toolkit is published by How To Books Ltd www.howtobooks.co.uk. and is available at 9.99 in major bookshops and online retailers across the country. ISBN 978-1- 84528-285-1.

To arrange an interview with Jeff or to discuss articles he would be happy to write on this subject, please contact Katie Read 07837 485642