www.thelawyer.com has registered with ABC ELECTRONIC, committing to have its traffic figures independently verified to industry agreed standards, as set by JICWEBS*.
ABC ELECTRONIC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.
Daniel Brill, Publisher of The Lawyer.com comments:
ëíWe have always been committed to offering clients transparency and accountability on traffic and user statistics since our launch in October 1999. By signing up with ABC ELECTRONIC we are delighted to show our commitment to third party, independent verification of our traffic.íí
Richard Foan, Managing Director of ABC ELECTRONIC comments:
ìWe are extremely pleased to welcome The Lawyer.com into registration, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a larger share of marketing spend.î
*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.
The Lawyer.com registers with ABC ELECTRONIC
www.thelawyer.com has registered with ABC ELECTRONIC, committing to have its traffic figures independently verified to industry agreed standards, as set by JICWEBS
