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Stuart Gentle Publisher at Onrec

The ISP Agency of the Year, Elvis Communications, Standardises on Concept

Elvis selects Concept as its Agency Management System

Enterprise Solutions Group, (ESG), developers of the integrated agency management system, Conceptô, has today announced that that UKís fastest growing marketing communications agency and the ISP agency of the year 2006, Elvis Communications, has signed a contract with ESG Concept and will implement the Concept agency solution across the business.

Concept was selected from a field of competitive agency management products but stood out as the most comprehensive system that satisfied the diverse financial management needs of the group. Andrew Gosling, Elvis Communicationsí Creative Services Director explains, ìWe considered a wide range of options and selected Concept as it uniquely satisfied our broad financial management needs. We sought the recommendation of other agencies and Concept was given very positive endorsements for its scaleability, performance and integration capabilities.î Andrew continues, ìConcept will give us an integrated view across the agency and help to standardise working practices, all of which contributes to better visibility and more accurate decision making.î

Elvis is a sister agency of MCBD, (www.mcbd.co.uk) a strategic planning and advertising full service agency whose clients include the BBC Worldwide, Debenhams, Carnival Cruises, the Metropolitan Police, Tetley Tea, Waitrose, the Central Information Office and many others. MCBD has also selected Concept as its agency management system to replace its incumbent Adserve system and this will be rolled out when the Elvis implementation has gone live.

ìCurrently we have quite different financial management needs between MCBD and Elvis,î added Andrew. But with Concept underpinning our operations we will create a financial platform that suits both agencies and we can enjoy the resulting efficiencies and economies of scale.î

Keith Bates is ESG-Conceptís managing director and comments, ìThis is a great achievement for Concept to be selected by two very high profile agencies and to continue to receive such a clear endorsement of suitability and scaleability from this demanding industry. Our depth of experience and penetration of this sector contributes to the sophistication and functionality that we have built into Concept and this is why so many of the leading agencies have made us their agency system of choice.î