T-Mobile and BlackBerry users keep on the move with TrafficTV

TrafficTV, the award winning mobile application from mxData, which combines state of the art Trafficmaster Traffic information with live CCTV pictures, is now available to BlackBerry users.

Research in Motion, producers of the BlackBerry wireless email solution, and mxData, one of the leading global suppliers of live traffic information on mobile devices, have joined forces to offer the award winning TrafficTV mobile application on the latest BlackBerry devices. The service will be available through a corporate license scheme, initially launched exclusively with T-Mobile.

To celebrate the release, mxData has also announced a new refer-a-friend scheme with Amazon, enabling users to earn unlimited Amazon vouchers.

Derek Williamson, Head of Business Marketing, T-Mobile UK says At T-Mobile, we are always looking to offer new and innovative services to our customers and weíre delighted to include TrafficTV as a service to our BlackBerry customers. This award winning application not only utilises T-Mobileís data capabilities and best of market tariffs, but also enables BlackBerry users to save valuable time.

Andy Parr, Senior Sales Alliance Manager, EMEA, at RIM said TrafficTV is an exciting application that enhances our strategy to bring additional value added information and services to new and existing BlackBerry users. The ability to plan journeys and check routes with real time traffic information will be invaluable to the typical BlackBerry user. The partnership of TrafficTV and BlackBerry provides crystal clear images leading to an exceptional take of this solution to date

ìBlackBerry users appreciate how valuable time is. Providing users access to live traffic information helps them plan their journeys efficiently and helps them avoid wasting time queuing on our congested roadsî says Ian Tomson-Smith, mxDataís Commercial Director.

ìThe Blackberry service and corporate license initiative, launched in conjunction with T-Mobile, has been driven by demand from both current and new Blackberry users. Whilst our refer a friend scheme is to reward our top sales peopleÖ.loyal TrafficTV customers!î

TrafficTV is a simple to use application that users install onto their Blackberry or other compatible mobile phone devices. It provides subscribers with a full interactive map of the UK and live 24 x 7 access to Trafficmasterí traffic information and over 500 CCTV pictures. In addition, all subscribers receive access to a free internet membersí area.

Winner of the prestigious MDA award in 2005 for Best Mobile Application and awarded five stars by What Mobile? magazine, TrafficTV currently enables thousands of subscribers to plan their journeys and avoid traffic jams everyday. It is available on all UK networks and with the release of the Blackberry service, now supports virtually all internet enabled colour handsets.

Powered by Trafficmaster who have sensors on over 8,000 miles of motorway and trunk roads in the UK, you can be confident that if TrafficTV shows a delay then it is really there. With the addition of over 500 CCTV camera images TrafficTV also enables you to actually see traffic conditions in real time and is the most comprehensive mobile traffic service in the world.

With subscription costs from as little as 10p per day, TrafficTV provides users with a cost effective way of avoiding congestion in the UK.