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Stuart Gentle Publisher at Onrec

Silverline takes off

Parasol launches new product to help recruitment sales teams fly

Parasol Group has today launched a brand new leading edge software package that provides a real step change for sales team performance analysis and management for staffing businesses.


Silverline, which has been developed as a web-based bespoke solution for the staffing industry, allows managers to focus on the key performance metrics that really make a difference to recruiters and their profitability. By utilising multiple data sources in order to create interactive dashboards, Silverline eradicates the need for time consuming data manipulation and conflicting reports, allowing managers to identify the key metrics that truly affect success.


Sliverline monitors target performance indicators that are unique to the staffing industry, including:



  • CVs sent

  • Interviews arranged

  • Offers made and accepted


The software is highly configurable and can take data from any number of sources, including CRM systems, Accounts Systems, CSV Files, Excel Spreadsheets, XML and Web Services. This information can then be mapped in a number of intelligent ways and tied together to show the relationships between key metrics. 


By creating clear and concise reports, Silverline also allows managers to analyse how each member of the team is performing and indentify where improvements can be made. This gives the manager the ability to compare performance between individuals or against team, branch or business wide averages. It also allows individual recruiters to view their individual performance metrics, allowing them to focus on what needs to be done to meet and surpass targets. Silverline can help to create healthy competition amongst staff, teams or branches, with competitions and triggered on-screen celebrations to help promote successes.


Commenting on the launch, Rodger Armstrong, Parasol’s Commercial Director, said:”Parasol has had over a decade of successfully working in the recruitment and staffing space, partnering with over 2,500 recruitment businesses of all sizes, from market leaders to new start-ups. It is this experience that has driven the development of Silverline. We understand what success looks like in recruitment, what it takes to achieve success and this experience is at the heart of Silverline.


“Silverline is the only performance management software of its type, designed specifically for the staffing industry. We are really excited about the impact Silverline is already having and are confident that we have brought a product to market that will have a genuinely positive effect on performance and, ultimately, profitability.”


For more information on Silverline visit www.silverlinesales.co.uk, join us on Linked-in or you can follow us on twitter at @SilverlineSales.