Sheridian Maine and SML Accountacy use sales promotion tool to drive referrals

Sheridan Maine, a finance executive search and selection consultancy and SML Accountancy, a provider of part qualified and junior accounting staff, are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals.

Candidates will be rewarded for referring other successful accountants and finance professionals to register with the Group. With that referral the candidate receives 100 towards a two night consecutive stay at any Marriott Hotel, anywhere in the world. Furthermore, if the referred candidate is then successfully placed in a company the referee then receives a fully paid one night stay at any Marriott hotel in the world.

David Heron, Managing Director at Sheridan Maine said; Our business is focussed on delivering the top 10% of accountants and finance professionals in the market and referrals is one of the best ways of sourcing these candidates. We have worked with other leisure and travel companies in the past and success has shown that travel is a great motivator. We researched the market and spoke to a number of hotel and leisure chains, but it was Marriott Individual Incentives that stood head and shoulders above the rest. Not only is the 100 off a two night stay a fantastic incentive for our candidates, but it also makes good business sense.

Marriott Hotels sit well with our own company positioning. We are a young fast growing business with a customer base of young professionals who appreciate the finer things in life. When visiting Marriott Hotels you notice the attention to detail and the high quality customer service, which sets them above the rest. I was very impressed with Marriott’s professional attitude and I am confident that this sales promotion offer will produce fantastic results.

Caroline Meechan, sales and marketing director, Marriott Individual Incentives said: Our Premium Pounds offering is a fantastic sales promotion tool. The 100 off a two night stay applies to any Marriott or Renaissance hotel anywhere in the world at a small cost. Further to this we offer other products such as the Leisure Club day pass for two and we can create bespoke solutions to meet budgets and specific requirements.

For further information on Marriott Individual Incentives sales promotion offerings please call 0800 56 56 66.