Sharkstrike, the leading provider of passive candidate strategy, completed and released a new white paper that focused on corporate career sites and their lack of keyword research and prominent placement in search engines to capture the right candidate audience.
By examining the top 5 companies in the world's careers pages we understood quite quickly that a common marketing tactic is being ignored by human resources and recruiting strategies to capture more candidates to their career portals. Said Jason Gorham CEO of Sharkstrike.
The white paper examines the application of SEO methodologies within corporate HR departments as part of their talent acquisition strategies. The paper defines SEO, discusses its use in product and service marketing, and outlines the rationale for its potential to create efficient and cost-effective avenues for attracting key talent. Companies of Google job searches that potential job seekers conduct in order to find new placement. Companies are spending too much money on branding big name job boards and not taking matters into their own hands to create a seamless process of candidates that can find them in Google search. Said Gorham.
Candidates are not likely to search on a companies name to find a job as if this was the case they would just go to their website. They are however likely to search job titles or industries and this is where companies should be focusing their HR-SEO strategy. A lot of the HR SEO process is education and for most human resources departments this isn't their core competency and that's why they should select a leader the hr search engine optimization (seo) space that has a number of years of experience. Multiple hr seo vendors are claiming that their products are making jobs hr seo compliant when in reality they are just pushing jobs to free sites and hoping that the links to the jobs will create natural or organic traffic when in reality they are just pushing jobs to free sites.
To learn more about HR SEO strategies and to download the full white paper please visit http://www.sharkstrike.com/hr-seo-white-paper
Sharkstrike completed and released a new white paper
Sharkstrike completed and released a new white paper that focused on corporate career sites and their lack of keyword research and prominent placement in search engines to capture the right candidate audience
