In the full glare of the Worldcom and Enron trials, corporate leadership is in need of a serious makeover. This bold new book argues that high profile fraudulent leadership is a distraction from the real issue - a pervasive but lower profile failure to inspire that afflicts ninety per cent of leaders. 
Most leadership is bad leadership - 90% of leaders fail to inspire their people.
Seven Secrets of Inspired Leaders offers a seven-point agenda for inspired leadership, drawing on the real-world practices of The Inspired Leaders Network. The Network is a group of business and not-for-profit leaders from both sides of the Atlantic that was set up to move leadership away from what the bookís authors identify as a pervasive culture of ëDavid Brent leadershipí* ñ self-serving, ego-driven, insipid rather than inspiring ñ and towards a different kind of leadership that inspires people.
The book cites research that finds the single factor most employees would like to see in their leader is inspiration -yet only one in ten report that their leader is, in fact, inspirational. Instead they cite personal ambition as being one of their leaderís defining characteristics.
There is a collective consciousness about what bosses are and do and not a lot of it works in your favourÖWhoís the boss in the most popular television programme in the western world? Mr. Burns in The Simpsons: a cheat, a changeling.î
Blaming the poor reputation of bosses and the mediocre performance of most organizations on lacklustre leadership, Seven Secrets of Inspired Leaders calls on leaders and their people to acknowledge poor leadership and demand that the problem is addressed.
Dr. Phil Blackburn is the Inspired Leaders Network co-founder. Phil was one of the originators of the UKís Business Link network, a judge of the Millennium Design Awards and the 2002 UK National Business Awards. He is Chairman of Inspired Movies, a feature film production company, and the co-author of two books on innovation and economic growth.
Phil Dourado is a writer, editor and business analyst. He has written for a number of national newspapers and magazines including The Telegraph, The Independent, Observer Magazine, New Scientist, Daily Mail, GQ and The Business. He is The Inspired Leaders Networkís Chief Editorial Officer. He has also edited two B2B journals.
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Sterling Media - 020 7801 0077
More about the book on this link:
Seven Secrets of Inspired Leaders - By Phil Dourado & Dr. Phil Blackburn

New book offers the antidote to David Brent leadership




