Red Advertising Appoints Hot Lizard as Technology Partners

Red Advertising Limited the online classified advertising company and owners of the Redgoldfish Jobs Board and a number of other industry specific jobs boards today announces the official appointment of Hot Lizard as the companyís technology partner.

Under the appointment Hot lizard will be working closely with Red Advertising in order to conclude the new build and integration of Reds existing internet properties under one platform due to be unveiled early November.

The new platform will offer the latest in ìVertical Searchî technology and provide advertising for clients on a PPC (pay per click) advertising basis across Redís network of Job Boards.

The appointment was made following an in depth review process carried out over a number of months whereby various market leading technology providers within the job board technology space were asked to tender and it was felt that the services, skills and experience of the team at Hot Lizard surpassed that of their competitors by a considerable margin.

Commenting for Red Advertising, Richard Clarke the companyís director said ìDuring the process it wasnít just about job board technology, we already have fully functioning job boards on the internet. The appointment was more to do with finding a technology partner that had the most experience of this sector and could demonstrate delivering effective ìtop drawî back end reporting technology for clients as well as cutting edge search technology. Hot Lizard already provide top level technology solutions for some of the publisher owned job boards in the sector including The Telegraph Newspapers jobs board and it was evident from detailed discussions with Hot Lizard that they could provide the technology we wanted to the highest possible levelî

Richard went on to further add that ìAppointing Hot Lizard now means that we can deliver to the market a platform that offers classified Job advertising across a number of established internet properties whilst providing market leading back end reporting technology to our clients that is ahead of our competitorsî.

Further news is expected shortly from Red Advertising closer to the launch date.