RAA celebrates new business wins

RAA Sprague Gibbons is celebrating a series of new client wins, topped off by the prestigious Avis UK recruitment communications account, which has just been awarded to RAA.

The Avis account was awarded after a series of meetings, whittling six agencies down to two and culminating in a final presentation of strategies and creative work by the leading agencies.

Sarah Asprey, client services director at RAA, said: ìWe are delighted to have won the Avis account. We felt a strong affinity with the team at Avis right from the outset. We typically avoid pitches altogether, but this was managed extremely professionally by Avis, giving agencies the chance to get to know the company well before discussing ideas in an informal setting. The final presentation was to the 12-strong HR team, and we are over the moon that they chose to work with us.î

According to Jo Steen, HR Director at Avis, RAA was appointed because everyone involved felt that the agency had really got under the skin of their company. ìWe want to establish a long term relationship, and we felt that we could do that with RAA,î said Jo. ìTheir ideas really hit the mark, and they exuded genuine enthusiasm for Avis and their proposals. Their presentation style was relaxed and informal, by hands-on agency people. Our team was able to pitch in and ask questions, and get a good feel for the personalities we would be working with. We are looking forward to putting all the ideas into action.î

Winning the Avis account is the icing on the cake after a series other account wins including St James Place, Triumph International, Tripos, Cooper Tires, Western Power Distribution, Hydrock and several well known consultancy clients.

RAAís Managing Director Peter Gibbons said: ìWe donít constantly chase new business, but opportunities regularly come about through personal recommendation and because we have a good reputation. We focus on keeping our existing clients happy, and it really seems to be working for us. Clients know they come first.î

RAA Sprague Gibbons is a national, independent agency, based in a converted church in Bristol. With 30 employees under one roof, RAA provides practical, effective recruitment communications solutions for clients across the UK.