Stuart Gentle Publisher at Onrec, A Web Site With A Firm Target - 03/2000

Geographical Mobility Brings Homes And Jobs Together

Purplemoves Director Mike Walmsley has come out firmly in support of Chris Newson's comment in last months edition of online recruitment that targeting, targeting, targeting is the way forward for job boards.

Mike said, I am delighted that some of the other sites are advertising on TV because that raises the profile of the Internet as a recruitment medium. However, you can't disagree with Chris Newson that recruiters and employers don't want to sift through mountains of inappropriate CVs and clearly there's a danger of that when employing mass media as part of you marketing

Purplemoves is targeting e-commerce, finance/banking, telecomms and DTP staff. In addition to vacancies, it also offers properties for sale and to-let which will undoubtedly be attractive given today's nationally and internationally mobile workforce.

We've had a lot of interest from recruiters who place contractors and permanent staff across the UK said Walmsley, not to mention those who recruit overseas professionals within our niche sectors.