Proven professional business development system achieves CPD Accreditation

Sandler Training system delivers predictable client development to professional service organisations

S.A.L.T Europe today announces that professional bodies can now take advantage of Sandler Training as part of the Continuous Professional Development (CPD) of their employees.

Delivering CPD Accredited Sandler(SM) Training, S.A.L.T Europe helps Principals and Managing & Equity Partners in Professional Firms to identify and deal with the root causes of why professionals struggle to transition successfully from the comfort of fee earning to fee winning at full fees. Despite doing a good job for their clients, they fail to attract regular, quality referrals and find themselves forced to network, reluctantly. Projecting obvious discomfort for fear of being mistaken for a salesperson, some talented professionals actually deter referrals to ideal clients.

ìProfessional firms are hamstrung by their fear of selling. But in recessions itís vital that they learn to compete and win in crowded, nervous markets,î said Marcus Cauchi,î Managing Director, S.A.L.T. Europe. ìAny perception of the hard sell may threaten their professional stature. A few are horrified at being thought of salespeople after years spent qualifying and in continuous professional development. Hiding behind more palatable terms like marketing, business development or networking, professionals are vulnerable to self-sabotage and frequently develop sales-avoidance habits.î

The following material has received CPD accreditation; Professional Advantage – systematic formula for consistently winning and growing high lifetime-value clients; quality service; presenting yourself with impact; negotiating; assertiveness; systematic selling.

ìIf professional organisations do not act now, principals, managing and equity partners risk missing their commercial objectives. Despite their best intentions they will only be able to look on as their WIP grows longer, cashflow tightens and billable talent is left sitting on the bench, the best polishing up their CVs.î

Visit www.salteurope.com for more information on CPD accredited courses.