CV-Library introduces underground advertising for the first time, supporting thousands of London jobseekers with their New Year job hunt.
The adverts are visible in every tube on every line of the London Underground for 2 weeks from Monday 23rd January to Sunday 5th February 2012. They will reach over 500,000 commuters and are present in at least 1,000 carriages. CV-Library aims to educate and engage with professional candidates, while promoting their online job search.
The addition of these tube panels supports their highly targeted offline marketing campaign which includes local radio and the launch of their TV adverts.
Lee Biggins, Managing Director: “These are really exciting projects and a huge step forward for CV-Library; and we’re already seeing some great results! We want to continue to cement trust with the brand for both recruiters and candidates but more importantly re-engage with the 4 million registered users who already use CV-Library.”
Find out more here: http://www.cv-library.co.uk/underground-advertising.html
