Orange & Gold unveils new corporate brand

Accounting group Orange & Gold, which specialises in supporting the contractor market, has rebranded to better represent its service proposition. The company has unveiled a dynamic new corporate logo, tagline and website in order to differentiate itself in the market and as part of its ambitious plans for future growth.

The distinctive new brand identity reflects Orange & Goldís core values of customer dedication, pioneering attitude and excellence. The tagline ëYour Business is our Businessí expresses the companyís determination to deliver a level of service that contractors have never experienced before. The new logo is eye catching and engaging whilst the 3 D imagery on the website and across all marketing communications was developed to reflect Orange & Goldís state of the art technology and commitment to future innovation.

The stylish site www.orangeandgold.co.uk, fronted by Orange & Goldís intelligent and alert robot is engaging, easily accessible and provides focused information for senior contractors running their own businesses. It offers faster access and a wealth of new features designed to make life easier for high performing contractors.

Commenting Jonathan Shellard, Managing Director of the Orange & Gold Group said, ìWe wanted to create a vibrant brand which communicated more directly what we are all about. Our passion as a company is to deliver a service that exceeds our contractorsí expectations and which sets new industry standards. Orange & Gold is a well-known brand within the contracting world, especially amongst higher earning contractors and our distinctive new look will help to distinguish us from our competitors. Our business is all about keeping a step ahead of our competitors with mould breaking new services as well as harnessing our considerable expertise and knowledge and passing this on to our customers.î

Currently Orange & Gold is ranked 37 in the Sunday Times Virgin Atlantic Fast Track 100 for Britainís fastest growing private companies and over the past six months has refocused its business by expanding the accounting services on offer to limited company contractors and agencies.