As with all areas of commerce, technology is having a major impact on trade shows and events. As a result, education and awareness are increasingly critical to all stakeholders. With a growing portfolio of media properties focused on the trade show industry, the Tarsus Group will seize this growing need and continue their strategy of bringing buyers and sellers together with the recent acquisition of MTOSummit (www.MTOSummit.com) and the online resource MeetingTechOnline (www.MeetingTechOnline.com).
“We facilitate the relationship between event technology suppliers and event producers,” says Stephen Nold, Founder and President of MeetingTechOnline and the MTOSummits. “There’s a huge growing need for education as the landscape shifts rapidly because of evolving technology. These innovations help organizations grow their events, reduce costs, and increase profit. We help our customers navigate this rapid change so they make smarter decisions. Now, together with the global Tarsus infrastructure and investment, we can fill that need and grow even faster.”
Tarsus Online Media USA CEO RD Whitney added to the enthusiasm around this acquisition. “We are excited about capturing the momentum and growth as the trade show and meeting industry adopts new technology and leverages online growth opportunities (and the social web) to grow face-to-face events. This acquisition provides an important next step as we continue to expand our focus on the event industry, and look to connect the dots with TSNN – the most widely consulted online directory of tradeshows and events on the internet, and the #1 search result in Google, and Bing for the key term “trade show,” says Whitney.
With the upcoming MTO Summit in Chicago, March 24-25 at the Hyatt Rosemont, Tarsus is infusing staff, marketing, global reach and resources to execute the top technology education event for show producers and association management. This year the opportunity to connect suppliers who are delivering innovation becomes even more valuable, as show producers are particularly interested in technology that attracts attendees, recruits exhibitors, adds productivity, or increases the customer experience.
MeetingTechOnline and MTO Summits are the leadings sources for technology reviews and education on the tools that will be impacting the way that show managers and meeting planners conduct business. Founder, Stephen Nold also serves as the technology blogger for Tradeshow Week (www.TradeshowWeek.com). Through this new acquisition, Tarsus has brought together strategic web assets with the 100,000+ audience of the Trade Show News Network (TSNN.com) and the focused technology resources available to the 16,000 members of the MeetingTechOnline.com community. Inviting these communities to connect around compelling educational content gives the industry exciting education coupled with networking opportunities. Past speakers have included marketing & leadership consultant David Meerman Scott, along with a well-rounded team of experts knowledgeable about the latest tools and techniques.
