Online Recruitment Expo - 12-13th September 2006, Chicago

Speaker Profile for Online Recruitment Expo 2006
Steven Rothberg, President and founder, CollegeRecruiter.com

Steven Rothberg will be speaking on the 12th September at 12:00pm - 12:30pm

Podcasting: A Cutting-Edge Recruiting Tool to Catch Job-Hunting Students
Duke University and other schools now provide free iPods to their students to improve learning. In this interactive, nuts-and-bolts session, you’ll learn how podcasting can become a cutting-edge tool for recruiting and career counseling. Online recruiting expert Steven Rothberg will demystify podcasting and illustrate how it catches the attention of todayís mobile graduates.

Narrative Program Description
Struggling for a way to effectively communicate about your organization to students without the typical methods of seminars and lectures? Look no further than those white wires dangling from their ears. iPods are the rage on todayís campuses, but itís not always for music -- Duke University and other schools now provide free iPods to their students to improve learning.

In this interactive session, college recruiting expert Steven Rothberg will demystify podcasting and teach how to creatively incorporate it into recruiting and career development campaigns. Attendees will learn to take advantage of this phenomenal tool to deliver content to students when itís convenient for them, and when it will carry the most impact. Youíll learn what it is, how itís being used, and discover its full potential. Most important, youíll learn how your organization should use it to not only communicate with students, but to snatch the attention of todayís increasingly mobile graduates and potential candidates.

With a candid, humorous and lively speaking style, Stevenís presentation will offer a nuts-and-bolts approach on how to make podcasting a cutting-edge tool for recruiting and career counseling. The seminar features PowerPoint visuals and iPod screen captures. The goal is for attendees to leave feeling engaged, entertained and enlightened.

Presentation Outline
- Introduction: how an iPod works, and how it differs from portable CD and MP3 players;

- How the iPod is normally used, and its explosive growth in popularity;
- How Duke University and other schools use iPods to deliver lectures to their students;

- The Art of Podcasting: how organizations can use this powerful technology to reach new graduates and potential candidates, and methods to creatively incorporate podcasting into recruiting and career development campaigns.

Goals / Objectives for attendees:
-Understand how to creatively incorporate podcasting into recruiting and career development campaigns.

-Learn the art of podcasting, and understand the full potential of an iPod.
-Apply podcasting methods to not only communicate with students, but to secure their attention when theyíre ready to offer it.

Biography/Expertise
Steven Rothberg, president of CollegeRecruiter.com, was born in Winnipeg, Canada. After graduating from the University of Manitoba in Canada, he moved to Minneapolis and graduated from the School of Law at the University of Minnesota. He eventually launched CollegeRecruiter.com, the highest traffic job board targeted to students, recent graduates and the employers who want to hire them. Steven continues to serve as president and is widely recognized as an expert in online advertising, particularly in the areas of affiliate programs, E-newsletters, and career sites.

Steven has been widely quoted by local, regional, national and international media, including the Associated Press, CNN, Entrepreneur Magazine, Fortune Magazine, the NACE Journal of Career Planning & Employment, USA Today, and the Wall Street Journal. He is a frequent guest on radio and television shows, including CNN Headline News, CNN Radio, Entrepreneur Radio, National Public Radio’s Talk of the Nation, Bloomberg Radio and he regularly speaks at conferences related to online recruitment and the recruitment of college students and recent graduates.

Previous Speaking Appearances
Steven has presented at 17 conferences since January 2000, on unique recruiting topics such as podcasting, blogging and other ways to engage the next generation of candidates. Presentations include annual conferences such as the Arkansas Association of Colleges and Employers Conference in December 2004 (as keynote), and the Mountain Pacific Association of Colleges and Employersí Conference in December 2005 ñ as well as IQPC and Advanced Learning Institute events.

In 2006 he will present he podcasting presentation at annual conferences for the American College Personnel Association, the National Association of Colleges and Employers (NACE), and the Southwest Association of Colleges and Employers (SWACE).

To view the full list of the Online Recruitment Expo speakers
CLICK HERE